How Much Do Ads on TikTok Cost?

Ultimately, how much ads on TikTok cost depends on the ad format, audience targeting, campaign duration, and ad space demand. In addition to these factors, you can optimize your ad costs by focusing on improving your performance metrics like Click-through rate (CTR) and Conversion Rate. The best way to do this is by creating engaging, authentic and creative content that resonates with your target audience. If you are unable to connect with your audience, TikTok will deprioritize your ads, leading to an inefficient investment and subpar return on your advertising budget.

Aside from the aforementioned metrics, you should also define your advertising goals before launching a campaign on TikTok. This will help you choose the right ad format and set your daily or campaign budget. On average, the platform’s CPC and CPM is less than other social media platforms, meaning that you can get a better return on your investment.

Budgeting for Impact: How Much Do Ads on TikTok Cost

Tiktok offers several different ad-buying methods, including auction ads and CPC/CPM pricing. The latter is based on a bid system, and advertisers can personalize the amount they are willing to pay for a video view. On average, Tiktok’s CPM is $10.

Advertisers can also use Tiktok’s auction ads to create and run ads that are displayed on a user’s feed or profile. These ads can be image, GIF or video formats and require a significant level of experience to create. Alternatively, branded takeovers and branded hashtag challenges are more expensive ad types that feature your brand on Tiktok’s Discovery banner, thereby granting it greater visibility.